How to Start a Career in Digital Marketing
PixelSphere Team
Online businesses are popping out like Canadians in summer after experiencing 7 months of winter. Brands are craving for visibility now more than ever as the social media platforms' algorithms are hard to keep up with - hence the need for digital marketing experts. Looking forward to start a career in the digital marketing field, here are some simple steps you can take to begin your journey.
Step 1: Understand What Digital Marketing Really Is
Digital marketing goes far beyond running ads. It's about creating strategies to connect businesses with their audience online. It involves areas such as:
- SEO (Search Engine Optimization) - improving visibility and ranking on Google.
- Content Marketing - creating valuable posts, videos, and blogs.
- Social Media Marketing - building brand presence on social media platforms like Instagram, LinkedIn, Facebook, X (FKA Twitter) and TikTok.
- Email Marketing - building and nurturing audiences directly in their electronic mail.
- Paid Advertising on (PPC) - running campaigns to drive quick and measurable results.
Step 2: Learn the Foundations
The beauty of digital marketing is that you don't need a formal degree to get started. There are plenty of online courses, free guides, and certifications available. Platforms like Grow with Google, HubSpot Academy, Coursera, Udemy and YouTube offer excellent entry-level resources. Take advantage of such platforms, they have FREE and paid resources. Platforms like Udemy and Coursera also have intermediate and advanced courses on Digital Marketing.
Step 3: Get Hands-On Experience
Nothing beats learning by doing. Start small:
- Create a blog and experiment with SEO. You can start by building templates using the free trials availabe on platforms such as: Squarespace and Wordpress etc.
- Manage social media accounts for a local business or community group.
- Lookout for internships with organizations that hire remotely or in-person and learn from experts.
- Run a small ad campaign with a limited budget to see how targeting works.
These real-life experiments will help you build a portfolio and stand out when applying for jobs.
Step 4: Stay Updated
Digital marketing changes quickly. Trends shift, algorithms update and consumer behaviour evolves. Follow reputable industry blogs, educative social media platforms (PixelSphere Instagram Handle), listen to podcasts and join online communities to stay ahead. Networking, both online and offline is key to finding opportunities and learning from others.
Step 5: Build Your Personal Brand
Employers and clients alike want to see how you market yourself. Treat your own social media or LinkedIn as your personal case study. Share insights, test new strategies, and show your understanding of the field. Your personal brand becomes proof of your skills and can be an added advantage during interviews - gives you an edge over other candidates during employment interviews, as it can serve as your portfolio projects.
Starting a career in digital marketing doesn't happen overnight, but with curiosity, consistency, and creativity, you'll find yourself making real impact in the industry.
We at PixelSphere Creatives, we've helped countless brands navigate the digital space with strategies that actually work. Whether you're just starting your career or looking to level up, surrounding yourself with the right mentors and creative partners makes all the difference.
If you're ready to dive deeper into digital marketing or want to learn from our professionals, we'd love to connect with you. Follow us on our socials and stay connected as we post a lot of educating and insightful digital marketing tips.